There are a number of ways you can advertise your brand with Internet marketing. You can choose to use different types of methods that will optimize your online efforts, get more leads, and generate more income.
It should be obvious that you need to know what it is your customers are looking for, and if they are satisfied with what you are providing them. But, to get great results and improve your customer’s online experiences with your site, you need to test every campaign.
Below are the most important testing your website must pass to achieve your Internet marketing strategies:
It’s important to test different types of calls-to-action on your site and compare the results of the variations to find the best one. For example, you can include CTA’s on your landing page, social pages, form submission pages, and sales pages to close the deal.
You can also add calls-to-action on your blog sidebar, topbar, or footer area. A CTA will improve web traffic to your site by increasing your sales and conversions as well.
Formatting and Layouts
The layout and formatting of your website should be impressive and easy to navigate. Don”t be afraid to try out different layout formats for your website. Test each and every modification that you make for your website and compare results. The header, footer, bullets, buttons and sidebar all play an important role in capturing a visitor’s attention.
Also try using different color buttons and designer themes to also draw a visitor’s attention. You can test placing an opt-in form on the right side of your site and find it produces better results than the left side, for example.
Website loading speed
Loading speed basically refers to the time it takes the homepage (or any page) of your site to become completely visible to your viewer. It is very important to have a quick site speed if used for Internet marketing.
Ways you can use to ensure that your site speed is quick and fast is optimized graphics, well coded themes and plugins, and efficient web hosting among others. A visitor should not have to wait an extra second. If they do, they may click off and never return again.
Cross browser compatibility
Make sure that your website is compatible with the major browsers used today. It should work efficiently with all major browsers like Firefox, Chrome, Internet Explorer, and so on.
This is very important. Because your visitors can arrive using any one of the browsers available to them. If your website is non compatible with the browser they are using, your site will be non-functional for that user and risk losing him forever.
Handling heavy traffic loads
Handling web traffic makes you aware of your site’s ability to handle large volumes of customers at one time. With heavy traffic, the bandwidth gets divided among each user, and consequently, your website responsiveness can be badly affected if your hosting bandwidth is too narrow.
With the rapid growth of customers, your website should be able to handle heavy web traffic at any given point of time. It’s very important because if you fail to do that, your website can crash unexpectedly, which leads to a loss of subscribers and sales.
It is no longer a matter of if and when, mobile use has exploded online. It’s also important to realize that your customer base may be a larger portion of mobile users than any other platform. If your site is not mobile friendly and it’s too hard for them to navigate with any mobile device, they will be gone in a heartbeat.
Also Google has stepped in and will penalize sites that are not mobile responsive. That means any SEO efforts you put in will be ineffective and your site will not get ranked as well without it.
There you have it, tips for keeping your online presence intact by testing and improving your website that leads to more responsive web traffic results, not to mention increased conversions and sales!