The point of this article is to show you how social media relates to Internet marketing to increase web traffic to your website or blog, and engaging with current or potential customers by using social media.
However, it’s absolutely essential that you first understand how to use the various social media networks to that end.
Here are a few things to help keep you in the right frame of mind:
Information and Awareness
One of the first things you need to remember about social media is the dynamics behind the distribution of information.
If you are launching a program, starting a promotion, offering discounts, looking for joint ventures, opening a new line of products or have anything important to say, then social media will be one of the quickest and cheapest ways that you can use to get that information out onto the Internet.
This is also an element where social media shines, since people can pass along this information on their own social networks.
Engagement and Discussion
One of the main draws of social media is giving people the ability to easily communicate with both your business and other potential customers.
Smart customers using the Internet no longer take advertisements at face value. They visit social media sites to start from there, and social media gives you the ability to communicate with these people close to a real-time basis.
You always have the option to filter or block discussions if they don’t go as you’d like them to. Just keep in mind that they can and will discuss an issue on a separate website that you are unable to monitor or control. This is why it would be better for you to see what frustrates your customers yourself and where you can address the issue directly in a timely manner.
Support and Assistance
When people have problems, one of the first things they do is look for someone to help them – and social media is a cheap and accessible way to let that happen.
Social media is a cheap, easy and convenient way for people to seek solutions to problems that they may encounter, and where they can find answers to questions that are nagging them.
This can be especially useful for small businesses, where the need for expensive customer support services is virtually eliminated by using social media instead.
Utilizing one or two people should be more than enough to handle customer issues on social media until your business is big enough to afford your own customer support services.
Networking and Recruitment
If you are looking for people to help support your business – like partners, suppliers or employees – then social media can help you out there as well.
Not only will you be able to bring additional business to your website, but you could also use an established social network to get additional help for your business.
Competitiveness and Relevance
If you can use social media to direct customers your way, then you can bet that your competitors are using it as well.
This is why social media can be a very useful tool to spy on the competition. You can discover answers to questions, like:
- Are they launching a product with new features?
- What problems are their customers experiencing?
- How are they setting up their own social media marketing strategies?
By keeping an eye on your competitors, you can change the way you present your own products and services in a more relevant and competitive manner.
Trust and Assurance
Everything that has been discussed earlier will ultimately lead to one thing – gaining trust from your customer.
This is perhaps the main reason why social media is so effective in marketing circles. It is also the reason why other businesses just can’t see any traffic increase when they use social media.
Remember that you are dealing with smart people who have something to say.
By learning how to properly engage and communicate with them will mean the difference between a successful social media marketing campaign and a total waste of your time and energy.